“Show me I matter.” Campaign for Roanoke Prevention Alliance
Discover Distinct Advantages and Lasting Impact
Highlighting key tactics that empower nonprofits to communicate effectively and inspire action.
Recommendations:
mpiTOO created a marketing awareness campaign in an effort to educate community caregivers regarding youth mental health. The “I matter” campaign was designed specifically to give youth in the community a voice.
Tactics:
mpiTOO created a complete campaign with custom messaging and photography of local students on Social media, Bus ads, and Billboards, to increase awareness of Resiliency Collective’s mission.
Outcomes:
We were able to drastically increase their social media presence and inspire caregivers to better care and support the children in their lives. mpiTOO’s tactics resulted in over 1,101,179 Estimated Impressions.
Video Used on Social and Digital
Billboards and Bus Ads
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