Foundation of Hope 2024 Creative Campaign
Discover Distinct Advantages and Lasting Impact
Highlighting key tactics that empower nonprofits to communicate effectively and inspire action.
Recommendations:
We encouraged the Foundation of Hope to keep creative messaging fresh after 30+ years of marketing the same event. We introduces a common theme of humor across all media.
Tactics:
We used custom photography, day-of-event videography, individual interviews, testimonials and signage that captured the spirit of “Hope.” CTV, Digital Ads, Social media, Billboards, and Radio were developed to expand Foundation of Hope’s mission. mpiTOO further maximized our media partnerships to create additional awareness by securing discounted Out of Home Media.
Outcomes:
These tactics resulted in a combined 2,009,985 impressions to walkforhope.com. The Foundation of Hope had their largest walk of all time with 3,900 walkers and raised over $875,000 for Mental Illness research in 2024.
2024 Newsletter
Creative Assets
We created a cohesive campaign with all assets tying together in support of Foundation of Hope’s Sign up for their flagship event.
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