Advancing Nonprofits
North Raleigh Ministries
Launching the public phase of a capital campaign requires multi-media/social media efforts, PR and advertising. mpiTOO combine targeted direct mail, CTV/OTT, digital banner ads, and email to accomplish the task.
Walk For Hope (Foundation of Hope)
The Foundation of Hope was started by the owners of the Angus Barn to fund groundbreaking research for Mental Health. For 35 years they have organized a walk in the fall to raise money.
Bedford County Drug Court Docket Explainer
The Bedford County Drug Court wanted a tool to explain the benefits of the Court Docket Program, so they turn to mpiTOO to create an emotionally compelling video that would introduce it to potential participants.
Share What’s Important Series
RAYSAC wanted to let youth know that sharing prescription medication was not okay, by encouraging them to share what's important. This series focused on outdoor activities, entertainment, and study-time, to stress how positive experiences can be spoiled by the sharing of pills.
HBH Fentanyl Awareness Campaign
HBH wanted to deliver a stark warning about the dangers of Fentanyl. mpiTOO created a direct-to-camera spot that addressed the issue head-on.
Park View Community Mission
We began by helping Park View refine their mission and vision, set goals for future fundraising, and created a system to build a sustainable donor base. With a combination of quarterly direct mail pieces and digital campaigns, mpiTOO has been able to help expand the individual donor base by 10-15% annually.
CVARR Resiliency Campaign
Building on our experience with other groups working on resiliency, we developed messaging for CVARR, an ad hoc community group dedicated to strengthening community resources to support youth and families in Central Virginia.
HBH Consequences Campaign
When 45% of Lynchburg, VA area youth said parents don't enforce consequences for risky behavior, Horizon Behavioral Health wanted to respond with a TV commercial and collateral materials.
Off-Opioids Campaign
Community Service Boards (CSBs) in Virginia raise awareness in their communities of the array of services available to address mental health, substance use, and intellectual disabilities.
Resiliency Collective Animated Ads
mpiTOO not only helped launch a new initiative at Roanoke Prevention Alliance but also working on a series of animated spots to explain a rather complicated concept.
SARA Creative
SARA is dedicated to empowering sexual assault survivors through counseling and education. In order to raise awareness of their services in the community and serve more women, mpiTOO refreshed their brand and messaging across web and print.
CVARR Rebrand & Website
CVARR grew out of a common vision to help those seeking help with substance abuse and recovery. In order to bring multiple organizations and resources together under one umbrella, CVARR needed a brand and website to direct the community to local services using a searchable directory.
Resiliency Collective Branding
RPA formed a community collective aimed at educating the community about the effects of traumatic experiences on individuals and the need to help others build resilience. We created a new brand and tagline as well as a series of ads including print, digital, social, and an animated video for cable to help spread the message.
Project Discovery Rebranding
Project Discovery’s mission is to see all high school students graduate and encourages students to attain post-secondary degrees by providing education and resources. With a large network of partner agencies, Project Discovery was looking for a brand refresh to streamline their efforts.
RPA – “Is It Too Late?” Video
RPA is dedicated to preventing drug and alcohol abuse among teens and young adults in Roanoke City. We created a variety of print, digital, and video creative directed at parents to let them know their opinion matters when their children are faced with the decision to use marijuana or not.
RPA – “Don’t Burn This” Video
RPA is dedicated to preventing drug and alcohol abuse among teens and young adults in Roanoke City. We created a variety of print, digital, and video creative directed at parents to let them know their opinion matters when their children are faced with the decision to use marijuana or not.
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